About Us
We are a team of self-taught florists united by a shared passion for flowers and our amazing clientele. Day by day, we learn, grow, and inspire each other, building strong bonds through collaboration and creativity. Together with our valued partners and suppliers, we proudly call ourselves The Bali Florist family.
"The desire to bring the splendour of flowers and the gifting of beauty in one collective activity is what guides my passion. I am inspired to bring a smile through thoughtful gifts and gestures, as much as I’m able to put my own creative touches to the beautiful elements I work with. I love that there are endless possibilities in creating the floral designs from The Bali Florist, as much as the blessings that will accompany each." ~ Liza Latif (Owner & Founder)
Our Story
The Bali Florist was founded by a woman with a deep love for gift-giving and a long-held dream of building something of her own. Though her professional background was in hospitality and digital marketing, floristry had been quietly woven into her life since childhood. Growing up in bustling Jakarta, she was surrounded by the quiet presence of her mother’s small floral business—an early influence that, though not hands-on, planted the seeds of an appreciation for nature and the beauty of flowers.
Her work and family life took her around the world, until her husband’s career brought them to Bali in 2013. Here, they embraced a more grounded lifestyle—one that allowed her to reconnect with the outdoors and pursue a more balanced, intentional way of living.
Since opening in 2017, The Bali Florist has welcomed many young local talents—students who joined the small florist while pursuing their university studies and experimenting with floristry to see if it might be the right fit. Some discovered a genuine interest and stayed to grow within our close-knit team, while others moved on to pursue different paths, carrying with them valuable creative and professional experience.
What began as a response to a simple opportunity has blossomed into a meaningful way to spread joy and love through flowers—on the island and beyond. In 2021, the journey continued with the opening of Café Bloom Bali, a cozy gathering space created within the original section of the florist. It has since further grown into BloomWerk, a neighboring co-working space designed for remote workers who enjoy meaningful connections in inspiring settings. Most recently, The Bali Florist opened a floral and gift booth at Bali International Hospital in Sanur.
We hope our journey inspires others to follow their own passions and grow alongside the communities they touch. Every milestone has brought its own joyful challenges—and with them, priceless experiences, meaningful moments, and lifelong friends.
